41 Madison Rudin Management Company

As a leader of the tabletop industry, Forty One Madison is home to over 90 permanent showrooms and 200+ leading tableware brands and manufacturers. In tandem with creating a new visual identity and branding system for Forty One Madison, we worked to transform their entire digital ecosystem.

Conway+ Digital designed and developed a new website featuring a fresh, modern, friendly interface that allows visitors to easily search brands by name, product category, floor, and need through a new Showroom Directory. On the website, we added the option for showrooms to feature virtual tours and videos of their physical showrooms to enhance their presence on 41madison.com.

  • What We Did
  • Digital Visual Identity
  • Digital Strategy
  • User Experience Design
  • User Interface Design
  • Website Design
  • Website Development
  • Search Engine Optimization
  • E-Business Consulting
  • Virtual Show
  • Digital Ads
  • E-Blasts/E-Newsletters
  • Social Media Content
  • Analytics & Reporting
  • Animations

“We’re excited and proud to offer visitors a brand new digital destination that’s sleek, intuitive, functional, and mobile-friendly,” Director and Senior Vice President, Kristi Forbes said. “This new tool is designed to make trips to Forty One Madison seamless and inspiring.”

We collaborated on the creation of a platform for Forty One Madison’s editorial content, using the name “Tableaux.” Tableaux was formerly the brand’s print newsletter, and we reimagined it as a blog that keeps brands and visitors in the know.

Forty One Madison hosts a bi-annual New York Tabletop Show® in which retailers, interior designers, chefs, restaurateurs, architects, media and other professionals come together to appraise the latest trends and newest offerings from first-rate brands. Conway+Partners was met with the challenge of taking the experience online, fusing virtual channels with online events as a way to engage with a broader community and connect buyers with brands from afar.

To promote the virtual show, Conway+ created multiple collateral materials, including e-blasts, digital ads, and social media posts.