Milk Factory ROART
Conway+ Digital worked with ROART and Real NY to design and develop digital materials for this 32 unit residential building in East Williamsburg. The name Milk Factory was derived from its historical past housing The Borden Dairy Company in the 19th century. This brand story inspired the designs for the whole visual identity.
To establish the full brand vision across the digital platforms, our team depicted the contrast between the old and new, highlighting the mix of styles.